1. General Terms

Gold King, with headquarters at 2018Antwerp, Vestingstraat 46, registered with the CBEunder the number 0544.854.047 (hereinafter “Gold King”) is responsible for the processing of your personal data on the website (hereinafter “Website”).
Gold King, as a Belgian company, applies the “law of December 8, 1992 on Privacy Protection in relation to the Processing of Personal Data” as modified by the “law of December 11, 1998” and by the “law of June 13, 2005 on electronic communications”.
Gold Kingtakes responsibility for the processing of your personal data. A notification has been made to the Commission for the protection of privacy with regard to the processing of your personal data, as required by the Law.

2. Collected personal data

2.1. Data that you communicate to us

On the Registration Form on the Website: (First  Name,  Last  Name,  Nick  Name,  Phone, Gender, VAT Number, Country, Please select a security question, Security Answer, Payment Method- Paypal & Direct Bank Transfer, Email Address, Password)
During the ordering process: (Billing Details- First Name, Last Name, Company Name, Email Address, Phone, Address, Town/City, State/Country, Zip Code Two payment options-Paypal & Cash On Delivery)

2.2. Data that are automatically collected

Certain data will be collected through cookies: see below for our cookie policy.
Some data can also be collected without being stored in cookies. These data may only be consulted by Gold King and only during the visit of the Website. They are: 1°) address TCP/IP 2°) the type and version of your navigation system 3°) the last window opened on Internet.

2.3. Personal data communicated by commercial partners

In this case, the commercial partners of Gold Kingguarantee to Gold Kingthat they have actually received the authorization to communicate these personal data.

3. Purposes of the processing of data

3.1. General purposes

The personal data are collected to:  Offer you the services of the Website;  Allow a market research in order to improve the technical and intrinsic quality of the Services;  Provide you with information related to the future offers that might interest you;  Administer the technical aspect of the Website;  After having checked the anonymous characteristic of the data, compile statistics or lead an investigation regards as the quantity of visits on the different parts of the Website.

3.2. Direct marketing and communication to third parties

Your personal data stay strictly confidential and may not be communicated to third parties or be used for direct marketing purposes, other thanGold King without your consent.

3.3. Serious violations

Gold King will be able to communicate your data at the request of the Justice in case of serious violations of the rules of conduct.

4. Duration of the conservation of the data

All the personal data are held as long as necessary for providing the Services by Gold King.

5. Right to access and rectify

You have the right to consult free of charge your personal data at any time, to rectify or modify them, by sending an email to the address ([email protected]) or by letter to theaddress in article 1(2018Antwerp, Vestingstraat46) of this Privacy Policy, providing in attachment a copy of your identity card.
You are entirely free whether or not you communicate your personal data to Gold King. However, you must be aware that some services may be refused if you do not complete your personal data on the Registration Form and that you are the only one liable for the correctness of the data that you communicate to Gold King.

6. Right to object

You may exercise your right to object within the framework of the processing of your personal data if you consider that serious and legitimate reasons exist to do so, by sending an email to the address ([email protected]). However, you cannot object against the processing of your personal data if this processing is essential to the fulfillment of the contractual obligations.

7. Security and confidentiality

Gold Kinghas developed technically and organizationally appropriate security measures in order to avoid the destruction, loss, forgery, modification, forbidden access and mistaken

communication to third parties as well as every other unauthorized processing of the collected personal data.
Gold Kingmay never be held liable for any direct or indirect damage that results from a wrong or illegal handling of the personal data by a third party.
Gold Kingwarns you that the Website can include links, hyperlinks or references to other websites, that are not controlled or managed by Gold Kingand to which this Privacy Policy does not apply. Gold Kingis not liable for the content of these websites, or for the offers, products and services offered by those. Gold Kingadvises you to carefully read the Privacy Policy of every website that you visit, given that these rules can differ from the present Privacy Policy.

8.           Cookies

You may exercise your right to object within the framework of the processing of your personal data if you consider that serious and legitimate reasons exist to do so, by sending an email to the address ([email protected]). However, you cannot object against the processing of your personal data if this processing is essential to the fulfillment of the contractual obligations.

8.1.         Information on our use of Cookies

Our website uses Cookies and similar technologies to distinguish your preferences from those of the other users of our Website. This allows us to offer you a better experience when you visit our Website and to optimize our Website in the meantime.
Cookies and similar technologies do not allow to systematically collect data that enable us to identify the users of our Website. They only allow us to approve the operation of our Website, to understand the interests of our users and to measure the effectiveness of the content of our Website.  As a result of recent amendments of the law, all Websites focusing on certain parts of the European Union are obligated to ask for your permission in order to use or save cookies and similar technologies on your computer or mobile devices. This cookie policy clearly and completely informs you about the cookies we use and their purpose. Please read our Privacy Policy in order to take note of the Privacy rules applicable to the Website.
For further information about this Cookie Policy you can contact us at (http://

8.2.       What is a cookie?

A “cookie” is a small text file that is sent from the server of Gold Kingand is stored on your computer‟s hard drive. This way we can remember your preferences when visiting our Website.
As soon as you visit our Website, you will be asked for permission in order to set the different categories of cookies that we use.
The information registered by these cookies may only be read by Gold Kingand only during the visit of the Website. You can refuse the use of these cookies by modifying the navigation configuration settings.

8.3.        Kind of cookies

Cookies can be subdivided based on their offspring, function and durability.
First party cookies are cookies set by a website visited by the user i.e. the website displayed in the address bar.  (e.g. cookies placed by
Third party cookies are cookies that are set by a domain other than the one being visited by the user. A third party cookie occurs when a user visits a Website and a third party sets a cookie through that Website (e.g. cookies placed by Google, Twitter and Facebook).
Functional cookies are cookies that ensure the proper functioning of the Website (e.g. cookies for log-in or registration, language preferences). Functional cookies are logically first party cookies.
Non-functional cookies are cookies that can be set for statistical, social, targeting and commercial purposes. They are not related to the mere technical support of the Website. Cookies with statistical purposes allow us to check which pages of the Website you visit, where your computer is localized etc. Cookies with social purposes allow the user to share the content of the visited Website through social media directly to others. Cookies with targeting purposes allow a creation of your profile based on your surfing behavior so that the displayed advertisement will be adapted to your interests. Cookies with commercial purposes keep track of how many and which advertisements were displayed to a user. Non-functional cookies can be first party or third party cookies.
Persistent cookies are stored on a users‟ device in between browser sessions which allow preferences or actions of the user to be remembered. The cookies are activated every time the user that set these cookies visits the Website (e.g. cookies set by social media such as Twitter, Facebook, Google Analytics etc.) Most non-functional cookies are persistent cookies.
Session cookies allow websites to link the actions of a user only during a browser session. A browser session starts when a user opens the browser screen and ends when he closes the browser screen. Session cookies are only set temporarily. When you close the browser, the cookies will be removed. Most functional cookies are session cookies.

8.4.       Your permission

When you first visit our Website you will be asked to accept our different kinds of cookies. For each category you can allow or refuse cookies. At any time, you can change the cookie settings for our Website through the hyperlink below our website and thus revoke your permission.

By using our Website, you accept the use of cookies. In order to make optimal use of our Website, you need to accept the cookies, which you can do through your browser.
You can block Cookies by activating your browser settings which allows you to refuse the cookies. The rejection of these cookies may have the effect of not allowing you to use some functionalities on the Website. Carefully read this Cookie Policy for more information.
If at any moment you want to revoke your permission, you have to remove your cookies through your browser settings. If you wish to find out more about removing or blocking cookies, we find this website quite helpful:

8.5.      Changing your browser settings

We would like to point out that Web browsers allow you to change your cookie settings. These settings can generally be found in the menu „Options‟ or „Preferences‟ of your web browser. In order to understand these settings better, the following links can be useful. In case you need additional information, you can consult the „Help‟ function in your web browser.
 Cookie settings in Internet Explorer  Cookie settings in Firefox  Cookie settings in Chrome  Cookie settings in Safari

8.6.       More information on cookies

You can find useful information on cookies:
Internet Advertising Bureau
The association for digital marketers drafted a guide on online behavioural advertising and online privacy that you can find on:

8.7.      Which cookies do we us on

Functional cookies
Name Domain Purpose Validity
woocommerce_cart_has h
Contains a unique id that associates you with the products in your shopping cart
at end of session

Non-Functional cookies
woocommerce_items_in _cart
Contains the number of products in your shopping cart
at end of session


Contains a unique id to support functions like last viewed products etc.
2 days
viewed_cookie_policy Is being set when you close the cookie banner 1 year

Name Domain
Content and Purpose
Google Analytics
Determines the number of unique visitors to the site
2 years
Google Analytics
This works with _utmc to calculate the average length of time you spend on our site
30 minutes
Google Analytics
This works with _utmb to calculate when you close your browser
when you close your browser
Google Analytics
This provides information about how you reached the site (eg from another website or a search engine)               6 months

For cookies set by third parties (Google Analytics) we kindly refer you to the statements set forth by these parties on their respective websites. Beware; we do not have any influence on the content of these statements nor on the content of the cookies of these third parties.

9.         Applicable law and jurisdiction clause

This Privacy Policy is managed, interpreted and executed in accordance with the Belgian law that exclusively applies to every potential dispute.
The courts ofAntwerp are exclusively competent for any kind of disagreement that could arise from the interpretation or execution of the present Privacy Policy.

10.       Agreement

By using the Website, you agree to all the clauses of the present Privacy Policy and agree to the statement by which Gold Kingcollects your personal data and process them in accordance with this Privacy Policy.

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